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Seminyak is flash, brash, phoney and filled with bony models. It’s also the centre of life for hordes of the island’s expats, many of whom own boutiques or design clothes, surf, or seem to do nothing at all. It may be immediately north of Kuta and Legian, but in many respects Seminyak feels almost like it’s on another island.

It’s also a very dynamic place, home to dozens of restaurants and clubs and a wealth of creative shops and galleries. World-class hotels line the beach – and what a beach it is, as deep and sandy as Kuta’s but less crowded.

Seminyak seamlessly merges with Kerobokan, which is immediately north – in fact the exact border between the two is as fuzzy as most other geographic details on Bali. Note that despite the hype not every beachfront hotel here is world-class or charges world-class prices. All those restaurants and clubs combine to give travellers the greatest choice of style and budget in Bali. Sure there are exclusive boutiques, but there are also workshops where everything is wholesale. And when it all becomes too much, just head to a quiet corner of the beach and chill.

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